Jen Goertzen


I’m Jen Goertzen, a human experience designer & leader.

Portrait of Jen Goertzen

The nitty gritty

The only thing I love more than a good question is getting to the answer. The process of taking apart problems then reconstructing the pieces to find a solution is incredibly satisfying.

Above all, I aim to do good. My work exists to support people in their endeavours, no matter how big or small. Read more about what drives me and how I work on my ReadMe.

In 2011, I co-founded Caribou, a user experience strategy and design consultancy that works with startups and organizations to make better products and services. I also kicked off UX Winnipeg, a UX-focused meetup for Winnipeg’s tech community. I write to bring clarity to my thinking and to share my ideas with the community. My writing has been republished on blogs and tech websites, including Fast Company, The Next Web, and Marvel App Blog. I’ve also been a regular contributor to UX Collective on Medium.


BRYTER / No Code Automation
Berlin • Remote

2021 – 2023
VP of User Experience
2020 – 2021
Staff Product Designer

Caribou / Strategy & Design Consultancy

2011 – Present
UX & Product Designer, Partner

IDAGIO / Classical Music Streaming
Berlin • Hybrid

Staff Product Designer
2019 – 2020
Senior Product Designer

Wire / Secure Messaging & Collaboration
Berlin • Hybrid

2018 – 2019
UX Lead

iQMetrix / Customer Experience Solutions

2015 – 2018
UX Lead

UX Lab / UX & Usability Testing Space

2017 – 2018

UX Winnipeg / Events & Community Organization

2017 – 2018

Investor’s Group / Financial Planning & Advisor Services

UX Designer

Tipping Canoe / Consumer Mobile App Shop

2011 – 2015
UX Designer

On the side

Outside of my work in user experience it’s important to me that I grow as an individual and challenge myself.

I love the sport of triathlon, particularly the long-course distances. I’ve completed an Ironman (140.6) as well as three—and still counting—half Ironman (70.3) races.

My other (perhaps more traditional) hobbies:

I love to learn and I can’t keep it to only one topic. Ask me how pottery and learning German are going, if you’re keen.


On the socials
  • LinkedIn
  • I'm not active on the following platforms, but the history can still be valuable (or at least interesting):

  • Twitter
  • Medium
Other fun stuff