About

Designer, artist, swimmer, cyclist, whatever-is-my-interest-ist.

Photo of Jen Goertzen, woman looking into camera, smiling, she has long red hair and is wearing glasses

A little context about me

What I “do”

Professionally, I do product design. For over 12 years, I’ve worked as a designer and leader in a range of organizations across a wider range of industries. Read about my experience.

Personally, I do many things1. The hobbies I’ve done most consistently over my life include swimming, cycling, drawing, and reading. As the seasons change (over the year and in life), I pick up and put down a variety of other interests. You can see what’s on now-ish on my Now page.

How I arrived to product design

Always interested in creating things and solving problems (art class nerd, math class enthusiast), I dabbled in industrial design before studying graphic design—like many designers, I will always have a soft spot for a well-crafted (or should I say “drafted”) blueprint. Following college I discovered UX as a growing discipline and fell in love with the combination of creating something from nothing and problem solving. From there, a restless curiousity and need to keep growing pushed me to develop as a product designer, sometimes researcher, and leader.

Where is home

I grew up in the country near a small city, Steinbach, Manitoba and moved to Winnipeg (the big city) during college. I will always have a strong nostalgia for living in the country and bitterly cold winters, though now I only visit each as a tourist.

Home is currently Berlin, Germany. My partner and I (and our dog) plan to move to North America in summer 2024.

Miscellaneous bits

The odd accomplishment

A selection of things I've done that I'm proud of.

Completed my first half-Oceanman (5km swim) in 2024. I’m hoping to take on a 10km distance race in 2025.

Displayed commissioned pieces in two restaurants.

Completed a full Ironman in Lousville, Kentucky in 2016, as well as a handful of half-ironman distance races and other triathlons of varying distances.

I plan to return to triathlon during a more settled period in the future.

Look at my dag

Yeah, I want everyone to know my dog. In part, because my dog wants to know everyone. Meet Pepper, our li’l extrovert.

Photo of a mini australian shepherd standing in a dirt yard, relaxed, tongue hanging out

1. I have long held the belief that designers should have hobbies that aren’t design. It makes us better designers and more resilient as people—an important thing in today’s tech landscape.

Contact

Work with me
  • A design consultancy called Caribou.

Find me

Explore this space

  • GardenComing Soon
  • NotesComing Soon
  • ProjectsComing Soon
  • Library